Tag: ProductInsights
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Packaging: The Untapped Advertising Goldmine!
Packaging is such a neglected area of advertising. Consider this: FedEx and UPS each deliver about 20 million shipments every day. That’s massive reach without any extraordinary effort. Imagine if each of those shipments featured ads. I’d argue that these ads could even enhance the user experience! Personally, I’d rather see an ad for a…
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Why Linkedin Should Launch Short form Videos
People balked at my suggestion, when I proposed that LinkedIn should launch a short video format on the app. Back in 2019, I floated the idea of a short video feature on LinkedIn, inspired by TikTok‘s rise. Many feared it would turn LinkedIn into a platform for funny dance videos, diluting its professionalism. But here’s the thing: attention spans…
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Product Insights – App Icons
Product Insight of the week: As I was trying to fill out a form, I pulled out my phone to confirm the date. I noticed how the default calendar app on iPhone has used the dynamic icon to provide me exactly the information I needed. It tells me today is Sunday June 5. On the…
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Design Idea: Public Restroom Doors
After reading Don Norman‘s Design of Everyday Things, I’ve become a keen observer of design of everyday objects around us, and how improved design can enhance customer experience. That’s why I love traveling because it enhances your experience by exposing you to different things, and add to your learnings in most unexpected ways. From my…
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Product Lesson: How not to make a soap bar!
I recently had the opportunity to stay at Courtyard by Marriott for a business trip. At first, I was excited to see Paul Mitchell line of soap bars lying around in the shower. However, my excitement didn’t last longer. As soon as I started rubbing my hands against the soap, I almost got my finger…