Tag: Packaging
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Packaging as a Competitive Advantage: How Graza is Redefining Olive Oil with a Simple Innovation
One of the best examples I’ve recently come across of using packaging as a primary differentiator is an olive oil startup called Graza. Their innovation? A squeezy bottle to dispense olive oil. Think about the last time you tried pouring olive oil from a traditional bottle with a large round opening. Chances are, you either…
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Packaging: The Untapped Advertising Goldmine!
Packaging is such a neglected area of advertising. Consider this: FedEx and UPS each deliver about 20 million shipments every day. That’s massive reach without any extraordinary effort. Imagine if each of those shipments featured ads. I’d argue that these ads could even enhance the user experience! Personally, I’d rather see an ad for a…