Packaging is such a neglected area of advertising.
Consider this: FedEx and UPS each deliver about 20 million shipments every day. That’s massive reach without any extraordinary effort.
Imagine if each of those shipments featured ads. I’d argue that these ads could even enhance the user experience!
Personally, I’d rather see an ad for a new movie on the packages than just plain brown cardboard.
Yes, this would increase the cost of packaging, but this cost could easily be passed on to advertisers.
This could unlock a huge untapped revenue potential for these shipping giants.
Amazon has already started experimenting with this in the US. Check out these recent examples of the new Garfield movie being advertised on Amazon packages!
Raj Subramaniam, Carol B. Tomé – what’s stopping FedEx and UPS from doing this?
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