No Scissors Required: The Small Product Packaging Fix That Delights

I’m a huge fan of thoughtful product packaging.

Done right, packaging can be the perfect cherry on top of a great consumer experience—one that not only protects the product but also adds a touch of delight when you interact with it.

But there’s one small, persistent pain point that ruins the moment for me: needing a sharp object to open it.

If I find myself reaching for scissors or a knife, the magic is already gone. That little bit of friction takes away from the excitement, whether it’s a new product I’ve been waiting for or something as simple as a pantry staple.

To their credit, big tech companies figured this out years ago.

Apple and Google products, for instance, have some of the most intuitive, satisfying unboxing experiences—and you never need a blade.

Everything is designed to be opened with ease. It’s part of the user experience, not an afterthought.

But outside of tech, this mindset hasn’t quite spread. Many consumer goods companies are still stuck in the status quo—tight seals, impossible plastic, and packaging that assumes everyone keeps scissors nearby.

That’s why, when I come across a brand that gets it right, I feel the need to call it out.

Yesterday, I bought a pack of Basmati rice from Deep Foods, and to my surprise, the ziplock bag came with a clean, perforated edge that let me open it easily—no tools, no mess. It’s a small touch, but it made a big difference.

It’s these tiny moments of convenience and care that create loyalty. And frankly, they deserve more attention than they get.

So here’s to brands that sweat the small stuff. It matters.