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Fogg Behavior Model: AWIP Meetup

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< 1 min read

Great to hear Divya Shah, S. Alyssa Simpson Rochwerger, ashok bania, and Gayathri Badrinath yesterday at Advancing Women in Tech (AWIT) (AWIP) meetup!

Also, got to take part in live workshop to design new product opportunity for Fitbit (now part of Google).

Biggest takeaway: BJ Fogg‘s behavior model.

Where motivation, ability, and prompt needs to be in sync for people to successfully change their behavior.

Thank you AWIP and Fitbit team (Jonathan Oakes, Joyce Bao, Yasmeen Assisi Rogers) for hosting us.

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Aman Kataria

Product Manager | Investor | Airbnb Superhost

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