Category: Strategy
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Packaging: The Untapped Advertising Goldmine!
Packaging is such a neglected area of advertising. Consider this: FedEx and UPS each deliver about 20 million shipments every day. That’s massive reach without any extraordinary effort. Imagine if each of those shipments featured ads. I’d argue that these ads could even enhance the user experience! Personally, I’d rather see an ad for a…
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Jio – A $30B Master Stroke by Mukesh Ambani
Since the launch of much awaited Reliance Jio, telecom sector in India is up for a stir. Jio has already acquired 100 million users in a short span of 170 days, and is targeting ambitious 400 million users by the end of next fiscal year. Some would say, this could be because of Jio’s generous…