Category: Innovation
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Packaging: The Untapped Advertising Goldmine!
Packaging is such a neglected area of advertising. Consider this: FedEx and UPS each deliver about 20 million shipments every day. That’s massive reach without any extraordinary effort. Imagine if each of those shipments featured ads. I’d argue that these ads could even enhance the user experience! Personally, I’d rather see an ad for a…
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Costco: A Wonderful Business!
Costco Wholesale‘s business model always fascinates me – rock bottom prices and unparalleled quality! How is that possible? A: Shrewd marketing and raw supplier power coupled with its supply chain prowess. Incredible marketing lessons, though, surprisingly, at no marketing expense: 1. Costco uses the same manufacturer that your favorite brand does, but gets 1% better…
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Clever Steering Controls Design by Jeep
Inspired by Don Norman‘s book – Design of Everyday Things – I like to share examples of great designs whenever I come across something interesting. Here’s another one… I recently got to drive a Jeep after a while; I was trying to change the song while driving, and got super frustrated when the buttons mounted…
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Smile to Pay?
If it ain’t broke, don’t fix it! Payments is an ever-changing landscape where incumbents are constantly required to innovate. However, in this case, it seems like Alipay has over engineered a simple solution. The recent “innovative” product, smile-to-pay is not resonating well with consumers. I see 3 major problems with this product: 1. It requires…
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Design Idea: Public Restroom Doors
After reading Don Norman‘s Design of Everyday Things, I’ve become a keen observer of design of everyday objects around us, and how improved design can enhance customer experience. That’s why I love traveling because it enhances your experience by exposing you to different things, and add to your learnings in most unexpected ways. From my…