Category: Design
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Packaging as a Competitive Advantage: How Graza is Redefining Olive Oil with a Simple Innovation
One of the best examples I’ve recently come across of using packaging as a primary differentiator is an olive oil startup called Graza. Their innovation? A squeezy bottle to dispense olive oil. Think about the last time you tried pouring olive oil from a traditional bottle with a large round opening. Chances are, you either…
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Google or Guess? Smelling Trademark Infringement
True Story Last evening, I entered a South Bay mall to pick up some items. From a distance, I saw the “G” logo. Being a Google employee, I immediately associated it with the Google logo. My first reaction: “Hmm, didn’t know we have a Google store in this mall, I should check it out!” As…
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Umbrella Design Sucks
Last two weeks have been rough for pedestrians in busy San Fran. Incessant rains have made it difficult to commute out of concrete walls for anything. As an MBA student tight on budget and on a networking trip to one of the most expensive cities in the world, it has made my life particularly miserable….