Jake Knapp from Google Ventures popularized the idea of Design Sprints a few years ago.
Intrigued to read a few use cases such as Blue Bottle Coffee, Relay Robotics, and Flatiron Health. Few interesting ideas from the book:
1. How Might We? <solve this problem> – It is a process where everyone in the team can come up with ideas on solving a complex problem. As simple as it sounds, it combines collaboration and independent thinking amongst the team, so even the most soft spoken people get their voices heard.
2. Note-and-vote – Ever had a situation where you failed to conclude even after endless discussions? This idea suggests, to involve key stakeholders in the room and let them vote on the proposals. Additionally, give the decider (usually PMs or CEOs) two votes to give their opinions more weight.
3. How to find target users using Craigslist? – Design good surveys. Instead of asking specific questions, for example, do you play Golf? Ask what do you do in your leisure time as an open ended question, and select people who answered Golf. These customers are more likely to be Golf lovers, and it prevents people to rig the system just for the sake of gift cards to try your product.
Can’t wait to do my own design sprint!
Rating: 4/5
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