Your 1099 Has Arrived
Read the email subject
1099 in Spam folder?
Last minute panic – did I miss a tax form for filing?
I rushed to open it..
Only to find a clickbait promo :/
Sure, you got my attention
But not my trust
This exemplifies the importance of long term goals over short term tricks in business
A clever marketer would perhaps call them successful in running this campaign because they increased the email “open rate” or perhaps even the “conversion rate” of active users
But only after you take into account the “churn rate” a few months down the line can you tell if this was successful or not!
Optimize for the long term vs short term.
Would you fall for this promo campaign?
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