Main competitor for Gillette aren’t startups like Dollar Shave Club anymore, but the trend of keeping long beards, and in turn, less requirement to shave amongst men.
Procter & Gamble recently had to wrote down $8B blaming “lower shaving frequency”.
YouTube said 2018 to be the year in which highest number of videos related to beard were uploaded.
So, what should Procter & Gamble do?
Launch a Gillette beard balm!
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