The Opinionated Investor™

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Book Review: Measure What Matters

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< 1 min read

“If you’re trying to cut a man’s hair, he better be in the room.” – An African proverb.

My favorite quote on why customers should always have a seat at the table from the book – Measure What Matters – one of the staples in Product Management.

OKRs are a well known concept in the tech world today, but it all started as a brain child of Andy Grove at Intel Corporation and later got adopted openly by Google.

Done right OKRs align each individual’s goal with their supervisor’s to the company’s. This not only creates utmost transparency in the organization but also enhances meaningfulness of each employee’s contribution.

Few other interesting points from the book:

1. Ideas are easy; execution is everything.

2. If ladder is aligned towards the wrong wall, every step you climb will take you in the wrong direction.

3. If all your targets are Green at the end of the year, you probably didn’t had ambitious enough goal in first place.

4. When goal is ambitious enough that people don’t believe it, use framing. YouTube framed its goal to reach “1 billion hour watch time a day” to “20% of overall TV time in the world!”

Rating – 4/5

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Aman Kataria

Product Manager | Investor | Airbnb Superhost

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